For companies generating ¥10M or more in revenue, SEO is not just a marketing tactic—it’s a critical investment. These businesses allocate their budgets strategically to ensure maximum visibility, lead generation, and long-term growth. Here’s how they do it.
1. Technical SEO: The Foundation of High-Performance Websites
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High-revenue companies prioritize technical SEO to ensure their websites are fast, secure, and crawlable. Investments here include site speed optimization, mobile responsiveness, and structured data markup. A flawless technical foundation ensures search engines can index content efficiently, directly impacting rankings.
2. Content Marketing: Quality Over Quantity
Instead of flooding the web with low-value content, these companies invest in in-depth, authoritative pieces. They focus on long-form guides, case studies, and data-driven reports that position them as industry leaders. High-quality content attracts backlinks, boosts organic traffic, and converts visitors into customers.
3. Link Building: Authority Through Strategic Partnerships
Link building remains a cornerstone of SEO for high-growth businesses. They allocate budgets to secure high-domain-authority backlinks through guest posts, PR outreach, and influencer collaborations. This not only improves rankings but also builds brand credibility.
4. Local SEO: Dominating Regional Markets
For businesses with physical locations or regional targets, local SEO is a key focus. Budgets are allocated to Google My Business optimization, local citations, and geo-targeted content. This ensures visibility in "near me" searches and drives foot traffic.
5. Data & Analytics: Measuring ROI
Top-performing companies don’t guess—they measure. A portion of their SEO budget goes toward advanced analytics tools, A/B testing, and conversion rate optimization. By tracking performance, they refine strategies for continuous improvement.
By strategically distributing their SEO budgets across these key areas, ¥10M-revenue companies maintain a competitive edge, ensuring sustainable growth and dominance in their industries.