SEO优化

Before committing to an annual SEO contract, it’s crucial to ask the right questions to avoid costly mistakes. A well-structured agreement can drive growth, but unclear terms may lead to wasted resources. Here are the key questions to ensure you make an informed decision.

What Services Are Included in the SEO Package?

Clarify whether the contract covers on-page SEO, off-page SEO, technical SEO, or content creation. Some providers bundle services, while others charge separately. Ensure the scope aligns with your business goals and avoids hidden fees.

How Is Performance Measured and Reported?

Ask about KPIs like organic traffic, keyword rankings, and conversion rates. Transparent reporting with monthly or quarterly updates is essential. Avoid vague promises like “improved visibility” without measurable benchmarks.

What Is the Pricing Structure and Payment Terms?

Understand if pricing is fixed, tiered, or performance-based. Check for cancellation policies, renewal terms, and potential additional costs. A clear breakdown prevents surprises and ensures budget alignment.

Can You Provide Case Studies or Client References?

Reputable agencies share success stories. Request case studies or client testimonials to verify their track record. This step helps assess their expertise and reliability before signing.

What Happens If Goals Aren’t Met?

Discuss contingency plans for underperformance. Some contracts include service credits or strategy adjustments. Ensure accountability to protect your investment.

By addressing these questions, you’ll secure an SEO partnership that delivers real value and long-term success.