SEO优化

When the founders of CodeWizards, a popular online coding school for kids, noticed their paid ad expenses spiraling out of control, they made a bold decision—to abandon paid ads entirely and focus on SEO. The results? A staggering 70% reduction in marketing costs while maintaining steady enrollment growth.

The High Cost of Paid Ads in Education

Paid ads had been the backbone of CodeWizards' marketing strategy, but rising competition in the edtech space drove costs up. "We were spending thousands monthly just to stay visible," shared the CEO. The return on investment dwindled as click-through rates dropped and ad fatigue set in.

Shifting to an SEO-First Approach

The team pivoted to creating high-quality, keyword-optimized content tailored to parents searching for coding programs. Blog posts like "Best Coding Languages for Kids" and "How to Choose a Coding School" began ranking on Google, driving consistent organic traffic.

Long-Term Gains Over Short-Term Clicks

Unlike paid ads, which stop delivering results the moment funding dries up, SEO provided compounding returns. Within a year, organic search accounted for 60% of new sign-ups—all without the hefty ad spend.

Lessons for Other Edtech Startups

CodeWizards' success highlights the power of sustainable marketing. By investing in SEO, they built a resilient lead pipeline while freeing up budget for curriculum improvements—a win-win for students and the business.