SEO优化

In the competitive world of digital marketing, businesses often grapple with the high costs of pay-per-click (PPC) advertising. One renovation company faced this very challenge, spending over $2M annually on Baidu ads with diminishing returns. Their breakthrough came when they shifted focus to a $30K SEO strategy—yielding better results at a fraction of the cost.

The Problem: Rising PPC Costs with Declining ROI

Baidu ads, while effective initially, became a financial burden. The company noticed higher click costs and lower conversion rates, eating into their profit margins. Despite heavy spending, leads were inconsistent, and the sales team struggled to close deals from PPC-generated traffic.

The Solution: A Strategic Shift to SEO

By reallocating $30K to SEO, the company invested in keyword research, on-page optimization, and high-quality content creation. They targeted long-tail keywords like "affordable home renovation in [city]" and "trusted kitchen remodelers," which attracted qualified leads actively seeking their services.

The Results: Higher Quality Leads and Sustained Growth

Within six months, organic traffic surpassed PPC-driven visits. The cost per lead dropped by 70%, and conversion rates improved by 40%. Unlike PPC, which stops delivering results once the budget runs out, SEO provided sustained visibility and steady lead flow.

Key Takeaways for Businesses

This case study highlights the power of SEO as a cost-effective alternative to PPC. For businesses drowning in ad spend, a well-executed SEO strategy can deliver better ROI, higher-quality leads, and long-term growth—all without the volatility of paid advertising.

Would your business benefit from a similar shift? The data speaks for itself.